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With Microsoft’s current advertising campaign still leaving many people shaking their heads in wonder, TechCrunch has an idea: follow the lead of Ask.com. Jason Kincaid confesses that Ask’s ad — the one that shows a young woman “exercising” (ahem) on a stripper pole in her house — actually made him curious enough to click through […]
Debate continues about Google’s war on paid links. But regardless of where you stand, I think most people would agree buying and selling is risky behavior. You don’t really want the world to know you’re doing it. And if you’re […]
One challenge we all have is showing our clients evidence that our work is having the effect we said it would. What would make this part of the process easier is if there was one single universal tool that could identify every single instance when a site is mentioned, linked, tagged, tweeted, or feeded. That perfect tool doesn’t exist, but a few weeks ago Delicious unveiled a relaunch, and what was once really a pain is now a breeze.
Getting your site ranked and persuading customers to click on your search result are just the first two steps towards achieving the end goal: getting the sale.
This week’s infographic details some quick tips for turning that click into a conversion:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web […]
Just a couple months after launching in Europe, Google StreetView is running into a roadblock in Germany. Via WebProNews, Spiegel Online reports that the small town of Molfsee in northwestern Germany plans to require Google to request a permit before being allowed to record video while driving through the town’s streets.
“And when they ask for […]
With a couple of Stanford graduates as founders, a new entrant to the online travel space officially launched its beta site today, WholeTravel.com.
Following a small but growing trend in the travel search space, Whole Travel uses what they call “Blue Sky Search”, or the ability for searchers to use open-ended experiential queries, rather than inputting […]
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: This list covers issues related primarily to on-site site maps but can also be relevant for xml site maps.
Why this is important: Site maps provide a one-click path to any destination within the site and a way for the search engines to quickly find and index all site pages. Ensuring that your site maps function properly is an important part in ensuring your visitors can find what they want quickly and all site pages get properly indexed.
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: This list covers issues regarding site pages that outline your privacy and security policies as they relevant to the site visitor’s needs.
Why this is important: While most visitors won’t read Privacy and Security pages, they do provide necessary assurances that visitors look for in terms of being able to trust you. However, when visitors do click into these pages need certain information needs to be presented to them to ensure their needs are met.
At Marin Software, we say "no" to black box SEM, including maze-like spreadsheets and obtuse bidding algorithms. That’s why we developed Marin Search Marketer®, simply the best enterprise-class PPC marketing application available today, with pay-as-you go pricing and no up-front fees. If you’re spending $50k per month or more on PPC, say "yes" to Marin […]
